Phenom Yachts Launches with Luxury & Performance in Mind

SUMMERVILLE, S.C. – October 26, 2022 – Combining the attributes of family, fishing, luxury and performance into one center console is no easy feat, but Phenom Yachts is arriving on the scene to prove it can be done. The new high-end center console yacht manufacturer is making its debut at the Fort Lauderdale International Boat Show (FLIBS), October 26-30, 2022.

Phenom Yachts is founded by marine industry veteran, Tommy Hancock, who will serve as President of the new company. Hancock credits his experience in the marine manufacturing sector for realizing the great need in the market for family-friendly luxury and performance-based center console yachts.

“Now more than ever, families are looking for a boat that combines both luxury and performance with what they love to do on the water,” Hancock said. “This need in the boating industry turned into a vision, which became the Phenom Yachts brand. From there we set out to do something that was yet to be done – design a center console like nothing else that has ever been created matched to an elevated customer journey experience.”

When Phenom Yachts officially launches at FLIBS in October, two 37-foot yachts will be on display and reveal the future of luxury center consoles. The first thing consumers will notice is that the Phenom brand brings personalizations designed-in from day one. If boaters want a more family-friendly boat, it can be designed with luxurious convertible aft seating, custom triple seating at the helm, as well as optional bow seating with actuated bow table, that still leaves room for the angler’s needs with storage and great access to gear. If customers want a hardcore fishing machine that still has high-end performance features and luxury, they can choose amenities like an open bow to keep the deck clear and ready for an offshore battle. In this layout, the brand shows off its true fishing pedigree including dual side entry doors and a revolutionary fully automatic pressurized livewell system named NextStep® Livewell System.

“Our market research told us that customers would like the choice of ‘family friendly and fishing friendly’ center consoles,” Hancock added. “The next generation of boating demands spaces that feel elegant, while maintaining flexibility of use.”

In the design of the boats, careful consideration was given to passenger comfort, resulting in wider beam widths, larger and more luxurious customizable upholstery, including triple custom air-conditioned helm chairs on electric slides. The curves and angles of the shearline, matched with aggressive bow flare, tell the story of the character and boldness that the Phenom brand embodies.

When considering performance, Phenom’s NextStep® Stepped Hull is the culmination of years of combined experience from a world-class trio of engineers and naval architects. The stepped hulls themselves draw inspiration from legendary boats of the past, racing-inspired manufacturing techniques and modern CAD tools. Valuable partnerships with renowned craftsmen in the marine industry ensure Phenom Yachts will exceed performance expectations.

All Phenom Yachts will come standard with brands known throughout the world, such as Mercury, Garmin, Seakeeper, JL Audio, Gemlux and Lumitec. “A lot of thought and engineering went into designing these boats around the most important customer features and one of the keys to that is our technology,” said Seakeeper President & CEO Andrew Semprevivo. “Phenom Yachts will be first-class in performance, comfort and overall useability.”

Powering the Phenom 37 will be either twin 600 horsepower or triple 400 horsepower Mercury Outboards with an estimated range of over 400 miles on a full tank and a top speed over 70MPH.

“The power of our Mercury outboards, combined with the performance engineering of the Phenom hulls, will make for outstanding performance on the water,” said Randy Caruana, Mercury vice president of sales. “This is an exciting time in our industry, and we’re energized by partnerships such as this that drive innovation and enhance boaters’ experiences.”

The fastidious attention to details does not stop at the design. Building on the luxury of the brand, a factory-direct experience, including a concierge service will accompany customers from day one to support them through each step of the build process. This experience continues through ownership ensuring a high-level of satisfaction matched to unparalleled service.

“Garmin is proud to be the electronics choice for Phenom Yachts,” said Dave Dunn, Garmin’s Senior Director of Marine Sales. “Collectively utilizing our EmpirBus technology, we have created an enhanced user experience that’s customized for the Phenom customer. The perfect combination of superior technology and reliability, we’re confident that Garmin’s onboard electronics will enhance the boating experience and we look forward to providing our mutual customers with the highest level of style, sophistication and innovation on the water.”

“It’s been my dream to help fulfill what the customers and the market, both want and need. I’m proud of the Phenom Yachts team and I am excited to share our extraordinary new line of yachts with the world,” Hancock remarked.

Phenom Yachts manufactures products and provides services of the highest standard. Focused on developing the best solutions through diligent research, engineering and development. Delivering innovative center console yachts that change lives and spark lifelong memories.